Case Study - Arensia - Expert for Exploratory Clinical Trials

Strengthening Arensia’s SERP Visibility

Arensia is actively enhancing its search engine presence to align more closely with its leadership in early patient-phase clinical research. Despite its strong industry reputation, the website faces ongoing SEO challenges—including limited keyword targeting, technical inefficiencies, low content depth, and a weak backlink profile.

These factors hinder its ability to rank for high-value search terms and effectively reach its target audience. Through a focused, long-term SEO strategy, we are continuously improving Arensia’s visibility, relevance, and performance across search engine results pages (SERPs).

To further explain the core challenges impacting Arensia’s search engine performance:

1. Lack of a Strategic SEO Framework
   Continuously refining a structured SEO roadmap aligned with business goals and the clinical research audience.

2. Insufficient Keyword Targeting
   Conducting ongoing keyword research to target high-intent, industry-specific search queries that boost visibility.

3. On-Page SEO Weaknesses
   Optimizing metadata, headings, internal links, and content structure across key pages to enhance search performance.

4. Technical SEO Issues
   Regularly monitoring and improving site speed, mobile usability, crawlability, and indexation health.

5. Low Domain Authority and Backlink Deficiency
   Actively building high-quality backlinks from relevant, authoritative domains to improve domain trust.

6. Underutilized Social Media Channels
   Aligning social media content with SEO efforts to increase reach, engagement, and referral traffic.

7. Thin and Under-Optimized Content
   Creating and enhancing landing pages and blog content that provide depth, relevance, and SEO value.