Case Study - Family Fund
Family Fund help reduce the time it takes to bring life-changing treatments to patients. Whether its sharing knowledge to improve R&D success, finding innovative biotech funding or forging new partnerships through our global network – everything we do is done for that reason.
- Client
- Family Fund
- Year
- Industry
- Merchandise
Overview: Key Issues Affecting Visibility and Engagement
Family Fund’s website faces several content-related challenges that hinder its ability to generate organic traffic, engage its target audience, and effectively support long-term SEO objectives. Below is a detailed overview of the primary issues identified:
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Lack of Helpful, Niche-Relevant Content
Proventa operates in the life sciences consulting space but fails to deliver blog content tailored to its target audience. Posts are too broad and don’t address the specific concerns of pharma and biotech professionals. This weakens the brand’s authority and limits its ability to attract qualified traffic. -
Poor Content Depth and Limited Value
Many blog posts are brief and lack actionable insights, expert opinions, or original analysis. This shallow content reduces engagement, increases bounce rates, and lowers the chances of ranking in search results. -
Weak Keyword Integration and SEO Optimization
Blog pages are not optimized for relevant keywords or aligned with user intent. Missing or poorly structured meta tags, headings, and internal links limit visibility in search engine rankings. -
Inconsistent Publishing and Lack of Strategy
Content is published irregularly without a clear plan or alignment to industry trends. The absence of a structured editorial calendar weakens topical authority and audience retention. -
Missed Engagement and Conversion Opportunities
Most posts lack effective calls-to-action and interactive content. Without visuals, downloads, or lead-gen elements, the blog underperforms in driving user engagement and conversions. -
Technical SEO Issues Holding Back Performance
Slow loading speeds, weak mobile optimization, and missing technical elements like alt text and headers hurt both usability and crawlability. These issues prevent even good content from ranking effectively. -
Weak Link Building and Social Media Presence
The site has few quality backlinks and limited social media promotion. This reduces authority, referral traffic, and broader visibility—key elements of successful off-page SEO.
What We Did
| Strategy | What We Delivered |
|---|---|
Effective SEO Strategy | Developed a tailored SEO roadmap aligned with business goals, audience needs, and industry trends. |
Comprehensive Keyword Research | Identified high-intent, niche-specific keywords to target relevant search queries and improve visibility. |
On-Page Optimization | Improved meta tags, headings, internal linking, and keyword usage across key pages to boost rankings. |
Technical Optimization | Resolved issues related to site speed, mobile responsiveness, crawlability, and on-page structure. |
Link Building | Secured authoritative backlinks to increase domain authority and support off-page SEO. |
Social Media Marketing | Aligned social content with blog strategy to amplify reach, engagement, and referral traffic. |
Content & Landing Page Creation and Optimization | Created and enhanced content focused on user intent, incorporating SEO best practices for higher engagement and conversions. |