Most Searched Dentistry Keywords and Optimize Your Content for Maximum Visibility
by Mae Kyla Morcilla, Content Manager
Discover the Most Searched Dentistry Keywords and Optimize Your Content for Maximum Visibility
Whether you're a dental blogger, clinic owner, or SEO specialist, understanding the most popular dentistry-related keywords is essential for reaching your target audience and driving qualified traffic to your website.
Why Dentistry Keywords Matter
Boost Your SEO: Using high-volume, intent-aligned keywords improves your search rankings and helps you appear in front of patients looking for your services.
Create Valuable Content: Align your blogs, landing pages, and service pages with the exact terms your audience is searching for.
Strengthen Your Marketing Strategy: Craft more effective paid ads and organic campaigns by targeting trending search terms in dentistry.
How TOFU, MOFU, and BOFU Keywords Help You Rank Smarter
To maximize visibility at every stage of the patient journey, we segment keywords into three funnel stages:
How TOFU, MOFU, and BOFU Keywords Help You Rank Smarter
To maximize visibility at every stage of the patient journey, we segment keywords into three funnel stages:
Note: These keywords and search volumes are sourced from SEMrush.
TOFU (Top of Funnel) Dentistry Keywords – Awareness Stage
These keywords attract visitors who are beginning their research.
| Keyword | Search Volume | SEO Intent Notes |
|---|---|---|
| dentist | 3,350,000 | Broad informational content, FAQs, practice overviews |
| root canal | 312,000 | Educational content addressing pain & treatment concerns |
| wisdom teeth | 261,000 | Awareness around common dental issues |
| teeth whitening | 258,000 | Introductory info on cosmetic options |
| wisdom teeth removal | 152,000 | Informative posts about procedure & recovery |
| composite bonding | 98,000 | Educational intro to bonding process |
| tooth extraction | 93,000 | Guides on reasons, procedure, and recovery |
| receding gums | 84,000 | Health education & early prevention |
| dental clinic | 90,000 | What to expect, types of clinics, first visits |
| dental care | 32,000 | Hygiene tips, routine care, lifestyle articles |
MOFU (Middle of Funnel) Dentistry Keywords – Consideration Stage
At this stage, potential patients are comparing solutions or evaluating providers.
| Keyword | Search Volume | SEO Intent Notes |
|---|---|---|
| dental implants | 287,000 | Service page content with treatment details & options |
| emergency dentist near me | 246,000 | High-stakes search, emergency service overview |
| endodontist | 246,000 | Specialist info and comparisons |
| periodontist | 201,000 | Gum health specialists – when & why to see one |
| orthodontist | 192,000 | Braces/Invisalign services – MOFU or BOFU depending on phrasing |
| composite bonding | 98,000 | Cost/treatment details (overlaps TOFU) |
| dental bridge | 76,000 | Alternatives to implants – pros/cons & cost |
| TMJ treatment | 65,000 | Jaw pain info & therapy options |
| veneers cost | 45,000 | Pricing-focused comparison or FAQ |
| gum disease treatment | 27,000 | Exploring options before contacting a periodontist |
BOFU (Bottom of Funnel) Dentistry Keywords – Decision Stage
These keywords have strong commercial intent—ideal for direct conversions.
| Keyword | Search Volume | SEO Intent Notes |
|---|---|---|
| dentist near me | 4,090,000 | High-conversion local term; optimize for maps & CTAs |
| dental clinic near me | 1,000,000 | Local search intent; optimize landing pages |
| pediatric dentist near me | 201,000 | Family-oriented keyword with strong intent |
| orthodontist near me | 135,000 | Local service for braces & aligners |
| nhs dentist near me | 135,000 | UK-based high-conversion keyword |
| dental implants near me | 49,000 | Treatment-specific conversion keyword |
| best dentist near me | 43,000 | Decision-making keyword; support with testimonials & ratings |
| emergency dentist | 80,000 | Urgent keyword, service and CTA focused |
| kids dentist near me | 29,000 | Niche keyword, optimize for family services |
| dental office near me | 20,000 | Localized for general appointments |
By aligning your content strategy with TOFU–MOFU–BOFU keywords, you can effectively attract new visitors, nurture leads, and convert them into booked appointments.